Your Marketing Plan is Nothing Without This

How many plans have you been told you need from a banker, or a consultant, or an advisor?  A business plan?  Marketing Plan?  Finance plan?  Have you already done these plans?  Where are they now?  The majority of small business owners will probably say they are sitting in a binder, on a shelf in their office.  

Although I do not discount the importance of knowing the information that goes into each of the plans, they do you no good if they are ignored.  It’s typically not intentional, but the business of the day tends to take priority over a well laid out marketing plan.

That’s why I recommend using a daily marketing plan.  Your daily marketing plan isn’t a 50-page report with graphs and spreadsheets, its a simple 2 or 3 page summary that gets updated daily.  DAILY?  You say?  Yes!  I mean daily.  Let me show you how.

Creating a daily marketing plan is no different than creating a goal sheet or to-do list, because that’s essentially what it is.  A simple report that outlines your marketing goals for the day, the week, the month, and the quarter.  As you accomplish these goals, check them off the list and move onto your next task!  There’s no secret, no magic formula, and no mystery as to how you can track your marketing.

Of course, these goals should be based on what you would like to accomplish based on your business and marketing plan, but you don’t need to refer to the big binder daily, just pull it out every quarter, evaluate your progress, and update your daily marketing plan based on the information in your master plan.  It’s one sure way to ensure you are moving forward and meeting your goals.

Your daily marketing plan should be stapled together and left on your desk where you see it, review it, and touch it daily.  Have a random thought you want to explore but you’re too busy?  Mark it down in your daily marketing plan so you can refer back to it later.  The beauty of this plan is it is your plan, written for you as a guide.  Not written in “Banker” talk, not written in “Advertising” garble, but in your own words, by you, and for you.

As I’ve said before many tines, sometimes the best solutions are the simplest ones.  I hope this tip helps you to track your marketing in a fast, simple and convenient way, which will result in a bigger bottom line for you and your company!

Why Your Business Needs a Marketing Plan

Almost every company that has a product to sell should engage in marketing activities. Marketing is used to communicate and negotiate with potential exchange business clients. Some types of marketing can be aggressive whereas other types are more effective in a subtle approach. When thinking about marketing, it is important to consider if you will need extensive marketing strategies to grow your business.

This is mainly done through a marketing plan. The components of a plan that will involve extensive marketing can include ways to stimulate and communicate to customers what you have for sale, or ways to increase the use of your services. Even non-profit organizations such as a hospital or museum can be found carrying out a marketing strategy and it would all start with a marketing plan. Often the plan of a company is not often will organized or well laid out. By reading it, it is obvious that they have not considered how to extensively market.

Quite a lot of multinational companies have also started to include more information on the demographics that will be targeted within the plan. This helps to concentrate marketing efforts on the right people that the product or service is geared towards. It will also decrease the amount of time spent marketing to the wrong demographics of people.

Ultimately the plan can help you see your target audience might be. This target audience is the customer in the consumer industry or the client in the business industry. The plan is needed to focus the attention on the customers who have previously purchased goods and services in the past, either for their own use or to give away as gifts.

These are the best customers as they might be counted on to make purchases in the future. There are other customers that a marketing plan can be used to target. For example, those a plan can be established for those customers that only purchased once in the past. It is also a very beneficial to think about sending marketing information to those who wanted more details about a product or service but have not purchased since receiving the last information.

Another reason in which a company will need a plan is to highlight the products and services it has available. When it is fully laid out on paper, the company might be able to see areas in which more marketing needs to be unleashed against a particular product. Without having this plan in place, a company can spend a less of its time concentrating marketing efforts on a product that might need more advertising and marketing directed at it. Therefore, anyone who is serious about operating a business should construct a marketing plan.

How to Make Use of a Marketing Plan For An Online Business